Women’s sports market growth: A $2.5 billion opportunity | McKinsey. Really!

What kind of a fantasy/hype is McKinsey trying to sell!

When you Google search "what is the viewership difference between female and male sports statistics". Then Google will also provide you a hyped outlook according to political correctness of gender equality!

According to Google search: "Media Coverage Disparity [???]:

Despite the rise in viewership, men's sports still receive substantially more media coverage, with women's sports only receiving about 16% of total sports coverage."

Women’s sports market growth: A $2.5 billion opportunity | McKinsey "US women’s sports have passed an inflection point and are poised for future growth, but stakeholders will need to overcome multiple challenges to deliver their full economic potential."