What will humans do? Better and more investigative reporting?
"Indian broadcasters have embraced synthetic news presenters, Nikkei Asia reported. Their counterparts in other Asian countries also rely increasingly on automated anchors.
Invasion of the newsbots: Synthetic presenters can deliver reports generated directly by large language models and do so in multiple languages. One news producer noted that they also give newsrooms a break from the typical presenter’s outsized ego. None of the broadcasters has disclosed the technology they’re using.
In July, Eastern India’s Odia-language Odisha TV introduced Lisa. Southern India’s Kannada-language Power TV debuted Soundarya at around the same time.
Taiwan’s FTV News introduced an unnamed synthetic presenter in June. The broadcaster promoted the character by announcing a naming contest.
In May, Malaysian news channel Astro AWANI introduced two AI-generated hosts. Joon presents the evening news. Monica hosts a nightly talk show.
The previous month, Indonesian free-to-air channel tvOne introduced a trio of AI news anchors: Nadira, a look- and soundalike of human tvOne presenter Fahada Indi; and Sasya and Bhoomi, who appear as an Indonesian Chinese and an Eastern Indonesian, respectively, to engage different audiences. The same month, Kuwait News unveiled Fedha, described as the Middle East’s first AI news presenter.
Delhi-based India Today may have kicked off the trend in March, when Sana started delivering news and weather in English, Hindi, and Bengali."
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