Thursday, February 23, 2023

OpenAI moves to improve Coca-Cola company's marketing and operations

Free market dynamics in motion!

"OpenAI is now helping Coca-Cola improve its marketing and operations: OpenAI's recent collaboration with Coca-Cola marks a significant move, indicating a strategic shift towards capturing massive value from verticals. This move signals a departure from its previous role as a horizontal provider of services like ChatGPT, DALLE, and Codex. As a result, thin-wrapper startups should be concerned, as OpenAI is well-equipped to compete for their business using privileged internal models and highly effective campaigns that are 100 times more powerful. Notably, OpenAI's services for Coca-Cola closely resemble those offered by Jasper, CopyAI, and other startups that have large market shares but limited proprietary technology."

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