Monday, December 09, 2019

An Influencers Deluge Is Upon Us

According to the Wall Street Journal: "China's influencer economy goes live. A 21st-century version of the infomercial has become the hot way to sell stuff in the country's vast market. Moms, farmers and even a dog are among the estimated 21 million influencers livestreaming product demos to sell consumer goods."

Will this trend in China spread to or drive similar trends in Western countries? An influenza of influencers

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