Wednesday, April 16, 2025

Google used AI to suspend over 39M ad accounts suspected of fraud in 2024 alone

So many accounts! Wow!

"Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.

By leveraging large language models (LLMs) and using signals such as business impersonation and illegitimate payment details, the search giant said it could suspend a “vast majority” of ad accounts before they ever served an ad. ..."

Google used AI to suspend over 39M ad accounts suspected of fraud | TechCrunch

No comments: