Obesity: How Big Soda Leveraged the World Cup Spotlight. Really!

The hottest take on the FIFA Club World Cup 2026?

"Coca-Cola’s sponsorship of the 2025 FIFA Club World Cup allowed the company to use branded replay and clip videos and social media campaigns that vastly expanded the company’s reach beyond live matches—including to children ...

By aligning its brand with athletic excellence, Coca-Cola perpetuates a false sense of health and legitimacy that directly contradicts what sport represents,” ..."

Global Health NOW: As Aid Cuts Deepen, Countries Rush to Adapt; and How Big Soda Leveraged the World Cup Spotlight