Advertisers are unnerved by Meta's free-speech shift. Really!

This might just be a red herring! It is a business opportunity for companies to provide filtering services for social media to advertisers.

"The social-media giant’s loosening of speech restrictions, unveiled this month, is unsettling advertisers, who say a decade of efforts to protect their reputations is at risk. They have expressed concerns over the past few weeks that Meta’s tools might not be enough to stop ads from showing up near offensive content as the new content-moderation approach comes into effect, and that user feeds could become inundated with misinformation."

The Wall Street Journal What's news