A typical case of EU Big Government committed to government paternalism! Quite literally!
It was reported that this arm twisting by the EU is supposed to protect children as if parents were not capable of doing that!
"Today, the Commission has made TikTok's commitments to permanently withdraw TikTok Lite Rewards programme from the EU binding. ...
The Commission was concerned that the TikTok Lite Rewards programme had been launched without a prior diligent assessment of the risks it entails, particularly in relation to the addictive effect of the Rewards programme, and without taking effective risk mitigating measures. The Rewards programme, which may stimulate addictive behaviour, could potentially have negative effects on the physical and mental health of users. This is of particular concern for minors, who may have a heightened sensitivity to such features. ..."
Background
TikTok Lite is a new separate version of the TikTok app. Following its launch in Spain and France in April 2024, the Commission expressed concerns regarding the TikTok Lite Rewards programme, which allowed users to earn points while performing certain ‘Tasks' on TikTok Lite, such as watching videos, liking content, following creators, inviting friends to join TikTok, etc.
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