Montreal: madskills: Self-Documenting Construction on Social Media

Could be an interesting exhibition at the Canadian Centre for Architecture! Well deserved!

The art of sweaty and dirty work!

"madskills: Self-Documenting Construction on Social Media investigates popular social media clips documenting construction work by those present on site. Inspired by the rise of the creator economy, contractors, builders, and tradespeople have started to record and share their skills, creativity, and concerns with a digitally connected community of peers, clients, and construction enthusiasts through shares, likes, follows, and comments. The diffusion of these images and reels and the emergence of this trend heighten the visibility of the construction industry, workers, and their material culture and practices. ..."

madskills: Self-Documenting Construction on Social Media

Credits: Bauhandwerk in Zeiten von Social Media: Wenn Maurer viral gehen "Baustellenballett Die Ausstellung „Madskills“ in Montreal zeigt, wie Social Media einen neuen Blick auf das Bauhandwerk ermöglicht"

A construction ballet