This could be a very serious issue for small businesses!
"Sellers of products including merino socks and hummingbird feeders say they have lost customers to online scammers who use the legitimate business owners’ videos, logos and social-media posts to assume their identities and steer customers to cheap knockoffs or simply take their money. ..."
"... Jen Rose, a ceramist from Dallas, has seen hundreds of fake listings pop up on Amazon and other shopping platforms, using her face and images to steal customers from her handmade Bee Cups. “They are taking my images that show my face and my employees,” said Rose, who receives about 25 emails a day from people complaining about receiving plastic cups or requesting refunds. ..."
Scammers’ New Way of Targeting Small Businesses: Impersonating Them Copycats are using videos and photos to pose as real small-business owners and dupe their customers
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