Don't we all love alarmism and hysteria! When someone does not know what else to write about!
Since the widespread introduction of mainframe computers, mass storage, and data transmission in the 1970s, this scare has been warmed up/regurgitated every few years or so! Very boring and tiresome! Reminds of Big Brother and Big Business is watching you!
"The stakes are high because Kochava’s secretive data acquisition and AI-aided analytics practices are commonplace in the global location data market. In addition to numerous lesser-known data brokers, the mobile data market includes larger players like Foursquare and data market exchanges like Amazon’s AWS Data Exchange. The FTC’s recently unsealed amended complaint against Kochava makes clear that there’s truth to what Kochava advertises: it can provide data for “Any Channel, Any Device, Any Audience,” and buyers can “Measure Everything with Kochava.” ..."
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