An south-east Asian country with a coffee culture?
Could it be that the coffee culture in Vietnam is influenced by the former colonizer France?
Disclaimer: I am not an expert on the coffee culture in Vietnam.
The French like e.g. café au lait something Starbucks does not offer at least not in the U.S..
"Coffee is steeped in the local identity in Vietnam, which boasts more cafes than almost any place on earth. So when Starbucks entered the market in 2013, it faced a different set of expectations than other U.S. brands like McDonald's and Subway, which also debuted in the 2010s.
People wondered how the world's biggest coffee chain would fare in a country that is the world's largest exporter of robusta beans.
The Seattle-based chain itself has been quiet about its progress. The company told Nikkei Asia it will mark 10 years in Vietnam by opening its 100th location but declined to answer a question about whether it is profitable in the country. ..."
Vietnam's coffee culture survives 10 years of Starbucks - Nikkei Asia Deep history, popularity of local brews make country hard for global brands to crack
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