Tuesday, October 20, 2026

Walmart's Flipkart is quietly building a food delivery challenger in India

When is Walmart going to bring this food delivery service to the US?

Other US competitors failed in the Indian market.

"Flipkart, the Walmart-owned Indian e-commerce giant, is preparing to challenge India’s food-delivery duopoly of Zomato and Swiggy. It is entering a fiercely competitive market that has defeated even previous attempts by Amazon and Google to break in.

The Bengaluru-based company is testing its food-delivery service internally and has expanded the trial from a few hundred employees to upwards of 8,000, according to two people familiar with the matter. It has also deployed a dedicated fleet of riders through its logistics arm, Ekart, separate from the riders who handle its quick-commerce deliveries, as it prepares for a public launch. ...

Flipkart is not the first deep-pocketed company to try breaking into India’s food-delivery market.
In 2020, Amazon launched a food-ordering service in Bengaluru, but it shut the service down two years later.
Google’s Areo app, which offered food ordering alongside other services, also failed to gain traction.
Uber also left the market in 2020, selling its Uber Eats business in India to Zomato. ..."

Walmart's Flipkart is quietly building a food delivery challenger in India | TechCrunch




No comments: