Some skepticism would be healthy! Dolls are not real life! And girls or women are not dolls!
How subtle can indoctrination be?
"... Barbie is the number-one girls’ brand in the world, and has been for most of her 50-year lifespan. When I worked as a brand manager on Barbie, we were selling a Barbie doll every second, and girls received, on average, five Barbie dolls per year. Mattel reports that more than 90% of girls own a Barbie. Their long-term marketing investment had built up a $700 million brand valuation before the movie released, and this brand has an emotional engagement that translates really well to a film. Many girls play with Barbies every day, telling stories and imagining themselves as Barbie. I can think of no other brand that approaches this level of reach and depth of engagement. The core movie audience is anyone who used to play with Barbie—90% of women and our teenage daughters. ...
Then America Ferrera nails the landing with her un-brainwashing speech, “It is literally impossible to be a woman.” We relate to everything she says. ...
Ferrera’s words work like a magic spell on the Barbies, waking them from the fog of patriarchy. ..."
Then America Ferrera nails the landing with her un-brainwashing speech, “It is literally impossible to be a woman.” We relate to everything she says. ...
Ferrera’s words work like a magic spell on the Barbies, waking them from the fog of patriarchy. ..."
What are the chances? Barbie doll or Zoe Chance, Assistant Professor of Marketing at Yale University (this low quality image is retrieved from her profile page on Yale University's website)
No comments:
Post a Comment