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"... a startup called “The Mall” is bringing the concept online with an app that lets users create a personalized virtual mall from their favorite brands and track sales in one place. ...
The pair founded The Mall in October 2025, with a focus on bringing together fashion brands under one digital roof.
Instead of partnering with brands or using APIs, The Mall uses technology to scrape retail websites, pulling in entire catalogs, and tracking product and pricing information within its own app. This scraping is frequent enough to keep an eye out for sales, restocks, drops, and other promotions, which it then alerts users to via push notifications.
At launch, users create their own virtual mall by adding their favorite brands upon signing up, which allows them to immediately track any changes. While The Mall’s current database includes more than 10,000 brands, consumers can add any other brand they want, simply by sharing the brand’s Instagram or TikTok account. ..."
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