When science showed in the 1970s that gas stoves produced harmful indoor air pollution, the industry reached for tobacco's PR playbook. Really!

Which playbook is the title of this propaganda and demagoguery article reaching for? 

Alarmism and hysteria! What pseudoscience is this article referring to?

Apparently, we lived very well for the last 50 years with gas stoves! Plus, if you open the window, the so scary sounding "harmful indoor air pollution" vanishes fast!

The opening paragraph slanders the natural gas industry:

"In 1976, beloved chef, cookbook author and television personality Julia Child returned to WGBH-TV’s studios in Boston for a new cooking show, “Julia Child & Company,” following her hit series “The French Chef.” Viewers probably didn’t know that Child’s new and improved kitchen studio, outfitted with gas stoves, was paid for by the American Gas Association. ..."

When science showed in the 1970s that gas stoves produced harmful indoor air pollution, the industry reached for tobacco's PR playbook